Tag: What is Nielsen Bookscan?

  • 5 Further Publishing Facts

    5 Further Publishing Facts

    NIELSEN BOOKSCAN In December 2000 the situation for publishers began to change a little with the establishment of Nielsen BookScan, a local affiliate of US polling company A.C. Nielsen. Nielsen tracks book sales by barcode from around eighty-five per cent of all retail outlets selling books in Australia. Its main customers are publishing houses which,…